Bought this for my son and it has been a big hit! Makes fishing a lot easier, and more fun, and less worries about someone getting hurt from a wayward hook. It was easy to setup, is easy to use, and is holding up well. Great for fishing in tight spaces too as you can just aim and shoot to cast. Fun product!

Don't buy it. I bought it for my 7-yr-old son. I'm going to return mine after taking it out for the first time. It only casted out a couple times and then started tangling fish line inside, line kept breaking when casting and all kind of fishing line problem. It's impossible to fix. I spent more time trying to fix the casting and fishing line than to actually do fishing. Old fashion fishing rod seems so make sense after all.

My father bought this fishing rod at Target for both my boys for their birthday. The first day we caught 16 fish, (bluegill and catfish). The only problem for us is that the line broke twice and we now lost a bobber that I'm trying to find and replace. I love it. I know people aren't having good luck. But we did...I don't know why.... :)

I bought this for my 2 sons figuring it would be a fun way to have them easily cast the line and fish. Within 2 casts, the lines were impossibly tangled and they both broke apart easily when trying to repair. the hook did not properly come out of the cartridge and there is no way a fish will be caught. I feel really taken by the company that put this piece of garbage out in the marketplace. Terrible product. Please don't waste your money like I did.

I purchased this for my son who loves to fish with his Grandpa after intense lobbying. My son really wanted to be able to cast on his own like the grownups. He was so excited about this product and was devastated that no one - including the grownups could get the necessary items for tackle in the "pocket" yet still in a position where a fish could be caught. It does cast - but there is no way to actually catch a fish with it. Don't waste your money.

- Taken Parent